Inside the Power of Story — and Why Brands Are Betting Big on Literary IP

There’s a moment in every industry where you can feel the shift.

It’s subtle at first—an undercurrent, a murmur, a reshaping of what we value.

And then suddenly, it becomes undeniable.

Today, that shift is happening in literary IP.

Stories—those beautifully layered narratives born from heart, history, imagination, and soul—are becoming the world’s most powerful currency. They are fueling films, reshaping music launches, informing athlete branding, inspiring CEO thought leadership, and creating entirely new ecosystems in tech, wellness, luxury, and culture.

This is why I created Books Are The New Rich.

Not just as a podcast.

Not just as a series.

But as a cultural statement.

A declaration that stories are wealth.

And the people who cultivate, protect, and elevate those stories are the new power players.

This platform is my love letter to creators—and an invitation to visionary brands ready to lead the future.

Where Culture, Commerce & Storytelling Intersect

From the outside, literary IP seems quiet… gentle… even quaint.

But anyone paying attention knows the truth:

Literary IP is the engine behind global influence.

Why is Hollywood mining books for their biggest hits?

Why are athletes publishing memoirs before retirement?

Why are CEOs building publishing arms inside their companies?

Why are musicians expanding their albums into visual novels?

Because stories last longer than trends.

Because stories build trust.

Because stories give brands—and individuals—what money can’t buy:

Legacy.

In every interview I’ve hosted while building this season, one thing became clear:

the most influential people in the world are now thinking like storytellers.

The Birth of Books Are The New Rich

When I conceptualized this platform, I didn’t want to build another entertainment podcast.

I wanted to create a cultural archive, a luxury lounge of ideas, a curated invitation into the minds of tastemakers shaping the next era.

Season 4 brings together an extraordinary mix of:

🎬 filmmakers redefining cinema

🎤 musicians building multi-media ecosystems

🏆 athletes expanding influence through IP

💼 CEOs shaping global narratives

📚 authors crafting worlds and changing industries

Each episode is a masterclass—intimate, sharp, intentional, and visionary.

This show isn’t just about books.

It’s about the economic, emotional, and cultural wealth embedded in story.

Why Visionary Brands Are Sponsoring Now

“If you see the wave forming, you don’t wait for the world to catch up. You ride the wave—front row, first seat.”

That is exactly what our founding sponsors understand.

Brands today are rethinking influence.

They know audiences crave:

✔️ authenticity

✔️ narrative

✔️ depth

✔️ creators who have lived something real

And they want to align themselves with platforms that offer real cultural capital—not noise, not trends, not hollow virality.

Books Are The New Rich is becoming that space.

We’re attracting leaders across publishing, film, music, athletics, and entrepreneurship who see where the world is going:

Toward substance.

Toward storytelling.

Toward meaning.

This is why sponsorship demand is climbing before the show has even premiered.

What Sponsors Actually Get

This is where my strategist side steps in.

Sponsorship isn’t just a logo or a mention.

Not here. Not with this show.

Our partners receive:

⭐️ Association with high-caliber thought leaders

Our guests are influential. Forward-thinking. Culturally relevant.

⭐️ Integration across platforms

Podcast episodes.

Newsletter features.

Social amplification.

Press tie-ins.

⭐️ A seat within a luxury conversation about wealth, creativity, and innovation

Your brand becomes part of the cultural landscape this show is shaping.

⭐️ Long-tail discoverability

Episodes live forever.

Your brand lives with them.

⭐️ The “founding partner” advantage

Only Season 4 sponsors get this distinction. Founders always get the best view.

Why Now? Because Stories Don’t Wait.

The world is shifting quickly.

Culture is moving even faster.

And the brands positioned closest to powerful ideas—real ideas, rooted in human experience—become the brands people remember.

Books Are The New Rich isn’t just a podcast.

It’s a platform for the next generation of global storytellers.

It’s an incubator for creativity and influence.

It’s a statement:

The future belongs to those who understand the value of story.

If your brand is ready to be part of that future—

if you want visibility, credibility, and cultural alignment—

I invite you to reach out.

There are moments you look back on and say,

“I’m glad I moved early.”

This is one of them.

👉 Sponsorship opportunities

Let’s build the next era of storytelling together.

— April Sheris

Host of Books Are The New Rich

Global Literary IP Strategist

President, Upland Studios