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THE UPLAND WEEKLY
A digital editorial celebrating the art, intellect,
and influence of modern storytelling.


Inside the Power of Story — and Why Brands Are Betting Big on Literary IP
There’s a moment in every industry where you can feel the shift. It’s subtle at first—an undercurrent, a murmur, a reshaping of what we value. And then suddenly, it becomes undeniable. Today, that shift is happening in literary IP. Stories—those beautifully layered narratives born from heart, history, imagination, and soul—are becoming the world’s most powerful currency. They are fueling films, reshaping music launches, informing athlete branding, inspiring CEO thought leader


When I Stopped Chasing Followers and Started Protecting My Intellectual Property, Everything Changed
The truth hit me one night as I sat scrolling through my own feed — I was showing the world everything I was building, but owning almost none of it.


When AI Meets IP: What Xania Monet’s $3M Record Deal Teaches Storytellers About Ownership, Creativity & the Future of Music
Xania Monet’s multimillion‑dollar record deal isn’t just about music—it’s about the future of IP.


From Stream to Sing-Along: How K Pop Demon Hunters Became Netflix’s First Box Office Champion
KPop Demon Hunters has just become Netflix’s first-ever No. 1 box-office hit over the weekend of August 22–24, 2025. And we've got the details for you!


When Books Sell Like Birkins: The Rise of Literary IP as the New Currency
Rare books are proving that literary treasures are the new luxury assets—where cultural clout meets investment value.


If This Album Were a Book: Short n’ Sweet
A flirty, glitter-drenched coming-of-fame tale where heartbreak meets headline. Short n’ Sweet follows pop star Evie Everhart as she turns public breakup into poetic revenge—with a cherry glossed smile and diary full of secrets.


The Velvet Masculine: Why Gentle Men Sip Rooibos
He orders rooibos, wears linen, and knows his way around a candle aisle. The new masculine doesn’t shout — he steeps. This one’s for the men who are rewriting softness, one curated ritual at a time. Bonus: The real reason my father now insists on tea over bourbon.


If This Album Were a Book: Beyonce's Cowboy Carter
Through a chorus of ancestors, folk heroines, and spectral interludes, Carter embarks on a holy reclamation: of her name, her voice, and the sounds stolen from her kin. Across juke joints, juke-towns, desert showdowns, protest rodeos, and blues-folk ceremonies, she builds her own nation—not one bound by blood, but by belonging.
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